Annual Event Concept: The 2024 ANITAB.ORG Grace Hopper Celebration

The 2024 theme is "Me". This show revolves most of it's efforts integrating women and non-binary individuals in the tech industry. I thought this year's theme was perfect, not only for this audience but for anyone dealing with self-esteem issues and assessing self-worth. Accept, love and respect one's self, believe in your capabilities and what you offer to a client or industry before truly walking the walk of making a difference. This design concept focusses on the hero to create an emotional connection with the viewer to generate FOMO for this year's event. The concept was presented as a landing page and email template.