Foxfire Grill Branding Makeover

After 15 years in service, the owners of Foxfire Grill knew they were in need of a makeover. After appearing on Restaurant: Impossible with Robert Irvine, I consulted them to simplify and modernize their look to appeal to a larger audience. Their original logo and 1-color burgundy color pallet were all that needed to remain from the original brand.

We started out by consolidating their 12-page menu into 3 double-sided menus (brunch, lunch and dinner). A new website was designed and developed to highlight the new look Robert’s team provided and to allow for a more user friendly experience. I had fun taking the owner’s excited quote after Robert unveiled his makeover, and applied it to the staff t-shirts.